umru - sound cache vol 2

“Search engine optimized from birth” reads umru’s Twitter bio. The Estonian-American producer, unique birthname aside, has plenty of reason to hit the top of your Google feed soon. After making waves transforming Lido’s bouncy “Citi Bike” into a sinewy, floor-rumbling banger, umru’s played shows across the west and east coasts and produced for the likes of Charli XCX. To limit umru to any genre, be it future-bass, trap or hip hop, doesn’t give due diligence to his elusive sound design. If you’re searching for hard-hitting drums and heavy 808s, let umru’s pack hit the top of your search results.